About Us

The Difference Between Raw Hair & Human Hair

To me, luxury starts with purity and longevity.

Raw hair is completely unprocessed, sourced from a single donor, and free from any synthetic blends—meaning what you’re getting is 100% real, high-quality human hair. With the cuticles fully intact and aligned, the hair maintains its softness, fullness, and overall integrity over time, with minimal shedding when properly cared for.

Virgin hair, while often labeled as premium, is typically processed and may be mixed with multiple donors, and or Synthetic blends which can affect its longevity and performance.

I choose raw hair because it’s an investment—hair that can be worn, colored, and reinstalled multiple times while still maintaining its luxury look and feel.

At BBJ LUX, I stand behind quality that lasts.

To me, luxury starts with purity and longevity.

Raw hair is completely unprocessed, sourced from a single donor, and free from any synthetic blends—meaning what you’re getting is 100% real, high-quality human hair. With the cuticles fully intact and aligned, the hair maintains its softness, fullness, and overall integrity over time, with minimal shedding when properly cared for.

Virgin hair, while often labeled as premium, is typically processed and may be mixed with multiple donors, and or Synthetic blends which can affect its longevity and performance.

I choose raw hair because it’s an investment—hair that can be worn, colored, and reinstalled multiple times while still maintaining its luxury look and feel.

At BBJ LUX, I stand behind quality that lasts.

Unanswered Questions?

For more information and requests, please get in touch via phone or e-mail as stated above.

All About BBJ Lux

What is BBJ LUX?

BBJ LUX — which stands for Beauty by Janelle Luxury — is more than just a brand to me… it’s something I’ve built, evolved, and truly believe in.

I originally started BBJ LUX on January 31, 2023 as a clothing brand. But as I grew, my vision changed. I wanted to create something that felt more aligned with beauty, confidence, and quality — something I could stand behind 100%.

So why did I transition into hair?

In July 2025, I rebranded BBJ LUX into a raw hair company. At first, I only offered my hair to my personal clients. I wanted to make sure everything met my standards before ever putting it out to the public.

But here’s the real question… is the quality actually worth it?

I would never sell anything I haven’t personally tested myself. I’ve worn this hair multiple times — four installs in total — and it still looks as good as new. I’ve bleached it, styled it, and put it through real wear… and it still holds up beautifully.

How do I make sure the hair is truly high quality?

I’ve taken the time to connect directly with my vendors through video calls, making sure I know exactly where my hair is coming from and how it’s sourced. Quality and transparency matter to me.

So why launch now?

Now, as of March 21, 2026, I’m finally opening BBJ LUX to everyone. What started as something exclusive is now available to you.

What are you getting when you shop BBJ LUX?

You’re getting hair that I personally trust, wear, and stand behind. This isn’t just about bundles — it’s about investing in quality, confidence, and a luxury experience.

Straight

Straight Wave

Natural Curl

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The Difference between Raw Hair & Virgin Hair (Why it matters)

The Difference Between Raw Hair & Human Hair

To me, luxury starts with purity and longevity.

Virgin hair, while often labeled as premium, is typically processed and may be mixed with multiple donors, and or Synthetic blends which can affect its longevity and performance.

I choose raw hair because it’s an investment—hair that can be worn, colored, and reinstalled multiple times while still maintaining its luxury look and feel.

At BBJ LUX, I stand behind quality that lasts.

To me, luxury starts with purity and longevity.

Virgin hair, while often labeled as premium, is typically processed and may be mixed with multiple donors, and or Synthetic blends which can affect its longevity and performance.

I choose raw hair because it’s an investment—hair that can be worn, colored, and reinstalled multiple times while still maintaining its luxury look and feel.

At BBJ LUX, I stand behind quality that lasts.

Unanswered Questions?

For more information and requests, please get in touch via phone or e-mail as stated above.

All About BBJ Lux

What is BBJ LUX?

So why did I transition into hair?

But here’s the real question… is the quality actually worth it?

How do I make sure the hair is truly high quality?

So why launch now?

What are you getting when you shop BBJ LUX?